The brand new XBR-X900E model from Sony includes a few minor display quality downgrades from…
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The Sony XBR-X900E is Sony’s least-expensive to provide truly excellent image quality, thanks in large part to full-array native dimming. That feature allows different regions of the display to dim independently, and in my experience it’s the number one contributor to great picture quality on an TELEVISION.
It’s zero coincidence that both other highest-rated LCD TVs I’ve reviewed this season, the Vizio M series and the 55-inches TCL 55P607, also use hometown dimming. Since those TVs price significantly significantly less than the X900E, and “it’s a Sony,” you may automatically assume they look worse. You would be wrong. In my own side-by-area comparisons each one showed advantages and disadvantages in various areas — the Sony provides slightly worse black levels and contrast, for instance, but the best HDR (huge dynamic range) picture of the three. Ultimately I ranked all three the same for display quality.
That leaves the other stuff. For its higher selling price the X900E features hands-down better styling than those different two, with a modernist appearance that could possibly be worth the purchase price difference alone for you. If not, certainly you’re tempted by its neat-o Android TV operating-system, packed with programs and boasting included Google Assistant, exactly like an Android phone.
Ultimately, the Sony XBR-X900E is one of the best TVs of the entire year, sitting squarely between your “best-picture-for-the-money” selling point of the Vizio M and TCL P, and the “best picture, period” selling point of OLED TVs just like the LG C7 series. Unless you want the Vizio/TCL for reasons uknown, and you’re reluctant to step up to OLED, it is the TV to get.
Sleek, minimal, no-nonsense looks in this Black Friday & Cyber Monday Sales
All TVs today have super slim, usually black frames round the picture, and the X900E is very little different. Its body is even slimmer than most, even so, at about half the width of the Vizio M series, for example, for pretty much maximum screen in minimum amount cabinet. And its own black is entire, all business and just one single accent: a thin chrome strip below the discreet Sony emblem on the bottom.
Antidote to the cheap-looking splayed leg stands entirely on many competitors, Sony pieces the X900E atop a normal center pedestal, a raked-back again chunk of subtly reflective steel that lifts the panel a sufficient amount of to create a sensation of floating, when seen from a minimal enough angle.