Best LG B7A 4K OLED TV Black Friday Deals

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Our Verdict
The LG B7 OLED brings the gorgeous quality of LG’s OLED displays to your living room for a more palatable price, and doesn’t cut many corners on the way.

Unbeatable price for OLED
Very good image quality
Support for multiple HDR formats
WebOS 3.5 is a good choice for smart TV
OLED display struggles with shadowy detail
Much less vibrant as LCD
Disappointing sound quality
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as of January 10, 2022 5:47 pm
as of January 10, 2022 5:47 pm
Last updated on January 10, 2022 5:47 pm

LG’s OLED TVs established a reputation for just two things: amazing display quality, and a cost that’s out of grab most shoppers. The LG B7 OLED (about $1,596) offers an opportunity to score a fairly great display for hundreds significantly less than previous sets.

Not merely does this OLED display boast 4K resolution and HDR support, but it addittionally includes LG’s excellent smart TV features and a remote that enables you to use gestures and speech to find content. Our only complaint may be the sound — so do not forget to pick up an excellent soundbar as long as you’re buying that new TV.

LG B7 OLED (OLED55B7P) Specs
Price $1,596.99
Screen Size 55-inch
Resolution 3840 x 2160
HDR Dolby Vision, HDR10, HLG, Technicolor HDR
Refresh Rate 120Hz
Ports HDMI 4, USB 3.0
Audio 2.2 Channel with Dolby Atmos
Smart TV Software WebOS 3.5
Size 48.4 x 27.9 x 1.9 inches
Weight 35.7 pounds
The LG’s design is slim and stylish, measuring 48.4 x 27.9 x 1.9 inches without the stand. The display panel is ringed by a slim aluminum frame around the display’s 0.4-inch bezel. It isn’t quite as elegant as the display-on-glass design LG used for the premium E7 OLED, nonetheless it still looks very good.

The TV’s slim profile is extra thin at the top half of the panel, measuring just 0.2 inch thick, nonetheless it fattens up to practically 2 inches thick on underneath half to support the TV’s internal components.

The back of it cabinet is constructed of white plastic, which includes vents along the most notable for airflow and audio tracks from the inner speakers.

The stand is a combo of clear plastic and a black plastic with a faux brushed-metal finish. The clear stand provides impression that it is nearly floating, and looks quite nice. Unless you want the stand, the set could be wall-mounted with a 300 x 200 millimeter VESA mount. The stand itself measures 22 inches wide and 8.9 inches deep.

Privately of it are two HDMI ports (one with ARC) and two USB ports (one USB 2.0, one USB 3.0). A lot of the connections on the set are rear-facing, with two additional HDMI ports, a third USB port, an optical digital audio tracks output and a mini jack for other audio.

An RF connector and tuner also signifies that you can hook up an antenna free of charge over-the-air content, rendering it a bit more friendly to cord-cutters. An Ethernet port enables you to use a wired connection, however the TV also offers built-in 802.11ac Wi-Fi for connectivity without the cable clutter.

The 55-inch B7 boasts an OLED panel, 3840 x 2160 resolution and supports Active HDR with Dolby Vision, which keeps growing among HDR formats. The set may also support HDR10, Technicolor HDR (with a firmware update installed) and HLG for HDR TV broadcast content.

The B7 is approximately the least expensive OLED available, nonetheless it certainly makes the almost all of OLED’s strengths. Viewing angles, for instance, are so wide I couldn’t find an angle where colors skewed weird. Even sitting at a practically 90 degree angle from the screen, you should have more issues with the glass-covered display reflecting any surrounding lights than with color shifting.


The LG also does exceptionally well with deep blacks and shadowy scenes, because of the deeper blacks proposed by the OLED display. It did better with high contrast scenes where bright lights will most likely cause LCD displays to have undesired light blooms against dark surroundings. In the movie Arrival, as the study team enters the alien craft, the dark shaft and bright light towards the end stayed crisply distinct. LCD sets without the light-emitting qualities of OLED struggled to avoid over-illuminating darker portions of the screen in this same scene.

However, this also translated into lack of details in shadowy images. In Arrival, shots of a black gloved hand were rendered as an inky black blob, while non-OLED sets showed each finger distinctly. In Deadpool, black portions of the anti-hero’s costume didn’t have the same clear detail we saw on sets just like the Sony XBR-65X900E, instead losing them to blackness.

The viewing angles are so wide that I couldn’t find an angle where colors skewed weird.
The display also had a slightly better handle on the brightness areas of HDR, keeping dark environments dark, while illuminated factors actually glowed, such as a neon register a candlight bar in Deadpool. And the glow seemed even more real because of the dark surroundings.

The LG B7 OLED produced reasonably accurate colors, with a Delta-E rating of 3.45, which is rather near LG’s more premium E7 OLED (3.2) but falls behind both TCL Roku TV 55P607 (2.2) and the Sony XBR-65X900E (2.1). The effect is very good color overall, but it isn’t quite as vivid as we saw on other sets. Compared hand and hand with the Sony XBR-65X900E, for instance, scenes from Arrival had greener grass and the orange hazard suits were somewhat brighter. However the difference was most evidently observed in skin tones, where in fact the faces of actors weren’t quite as lifelike in tone.

That’s not to state that it looks bad. In Mad Max: Fury Road we saw a good amount of bright colors, like warning flag and brilliant orange flames trailing behind the insane vehicles. And the blue skies were superior.

The LG B7 OLED offers a broad color gamut, reproducing 131 percent of the Rec. 709 color space. Most competing TVs prosper to approach the completely mark, with the Sony XBR-65X900E (99.99 percent) and the TCL Roku TV 55P607 (99.89 percent) both considered quite good. The B7 exceeding that is fairly impressive.

The LG B7’s marketing materials feature supporting Dolby Atmos sound, and the set is probably the few that may support it natively, because of its 2.2 speaker setup.

Unfortunately, the sound quality wasn’t that impressive inside our testing. When I paid attention to several music samples, I heard very good sound at low to medium volumes, but once I began to really turn things up, the flaws became clear.

MORE: WELL KNOWN Soundbars for Small and Big TVs

The bass flattened considerably regardless of the TV’s built-in woofer. So when you increased the quantity it overemphasized the now-flattened bass and the high notes got just a little reedy.

The LG B7 supports Dolby Atmos, however the sound quality wasn’t that impressive inside our testing.
The glad tidings are that adding an excellent soundbar or speaker set should improve things a whole lot, supporting the entire breadth of Dolby’s premier music technology and offering better sound generally.

Smart TV Features
LG’s smart TVs use WebOS 3.5, the same system seen on the top-tier LG E7 OLED. The interface is really as intuitive as ever, with quick navigation and a straightforward ribbon interface that means it is no problem finding your desired programs and switch between video sources.

MORE: THE VERY BEST Streaming Video Services for Cord Cutters

The accompanying iphone app store offers a lot of favorites, plus some come pre-installed, like Netflix, Hulu and YouTube. In addition, it supports the favorite cord-cutting service Sling TV, and LG throws in up to six months of HBO together with your TV purchase.

Finally, LG’s TV Plus iphone app lets you control it from your own phone or tablet, and in addition produces easy content sharing from your own device to the silver screen.

Remote Control
The inclusion of LG’s Magic Remote is a bonus, with clever touches just like a scroll wheel that doubles as the enter button, and motion tracking that means it is simple to navigate.

If you want to create things even simpler, LG’s remote has voice controls that enable you to seek out content and adapt the settings with a word or two.

Bottom Line
The LG B7 OLED is a good pick for anyone who would like to get an OLED tv set without paying the most common astronomical prices that OLED commands. The display offers plenty to love, from vibrant color to pixel-level dimming, and punches above its weight in display quality. LG pairs this impressive panel with HDR support and among the better smart TV possibilities. The accompanying sound left plenty to be desired, but could be easily solved with a soundbar.

If you need better sound, the Sony XBR-65X900E is a good choice. It offers display quality that’s as close a match as you’ll receive from an LCD display as of this price, along with fuller, richer sound from the built-in speakers. However, if you wish the best display quality your money can buy, this LG may be the set to buy.

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